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Lidl sets date for Long Island debut

German discount grocer Lidl is deepening its push into the East Coast.

In the first of several waves of store openings on New York’s Long Island, Lidl US will open four locations across the area by early 2020. Two of the stores will be new (Plainview and Center Moriches) and two (Babylon and Huntington) are former Best Market supermarkets that will be converted to the Lidl banner. The grocer plans to use local contractors throughout the remodeling process.

Lidl acquired Best Market, which has 27 stores in New York and New Jersey, in November.

"We are happy to soon bring Lidl's unique and fresh approach to grocery shopping to Long Island," said Johannes Fieber, CEO of Lidl US. "Our new stores will allow customers to save time and money each week with a simple and efficient shopping experience. We also look forward to celebrating our grand openings with many familiar faces from the local Best Market teams."

Similar to Lidl’s other U.S. stores, the Long Island locations will feature easy-to-shop layouts, fresh-baked goods by the entrance, exclusive private brands, healthy and sustainable food choices, organic and gluten-free options, and a changing selection of limited-time nonfood items on a weekly basis, including fitness gear, small kitchen appliances, toys and outdoor furniture.

Lidl operates about 10,500 stores in 29 countries, including more than 65 U.S. stores.
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