J. Crew’s Mercantile headed to Wisconsin

Chicago -- J. Crew Group’s new value-priced store concept has announced a second location.



Mercantile, which recently made its national debut at The Shops at Park Lane in Dallas, will open at The Mayfair Collection, in Wauwatosa, Wisconsin.



“From the outset of this project, our strategy has always been to find best-in-class fashion brands that can attract customers throughout southeast Wisconsin,” said Tim Blum, executive VP of retail development of HSA Commercial. “With this being J. Crew Mercantile’s second store in the country, we believe that we have further fulfilled that goal, and we are excited to have them as part of The Mayfair Collection.”



J. Crew will start construction on its store in August and expects the location to open before the end of the year.



Phase 1 of The Mayfair Collection – anchored by Nordstrom Rack, Dick’s Sporting Goods, Saks Fifth Avenue Off 5th, and more – opened to huge crowds of customers in April 2014. The project’s construction consisted of adaptively repurposing functionally obsolete warehouse buildings along Highway 45 into new, contemporary retail environments that have been enjoyed by hundreds of thousands of shoppers from across the metro Milwaukee area since the shopping center’s grand opening.



The Mayfair Collection’s second phase will be anchored by Whole Foods Market, which will be housed in a converted warehouse building. Plans for the second phase of The Mayfair Collection also include a HomeGoods, approximately 30,000 sq. ft. of junior anchor retail space, a mix of upscale bars and restaurants, and a 140-room Hilton Homewood Suites hotel.



J. Crew was represented by Dan Cohen of Mid-America Real Estate in cooperation with Nick Bruns of Open Realty Advisors.