Immersive ‘Floor of Discovery’ coming to Hudson Yards

Even with the upcoming March 15 grand opening, Hudson Yards still has a few surprises up its sleeves.

The mega-neighborhood in Manhattan’s West Side announced today that The Shops & Restaurants at Hudson Yards will feature a second floor space dedicated to digitally native brands, experiential shopping, and food and beverage concepts.

The so-called Floor of Discovery will also contain a permanent exhibition space from Snarkitecture, a collaborative modern design group. “Snark Park” will feature a tri-annually rotating schedule of playful and immersive design environments.

Not surprisingly, one of the tenants on the second floor will be b8ta, whose stock-in-trade is inviting customers to discover new products.

“We are excited to bring our retail-as-a-service concept to Hudson Yards. B8ta was founded on the principals of both making retail accessible for product designers and offering a space to discover new and innovative products,” said the chain’s co-founder and president Phillip Raub.

Other retailers on the Floor of Discovery include:

• Mack Weldon;
• Rhone;
• Heidi Klein;
• M.Gemi’s (features community events and VIP appointment booking powered by Resy);
• Milk & Honey Babies;
• Muji (includes custom embroidery station and in-store coffee service);
• Stance;
• Frankie CoLab;
• L’Oréal concept store;
• Uniqlo;
• Lovepop;
• Madewell;
• Batch; and
• AG Jeans by Adriano Goldschmied.

Food and beverage concepts include:

• A new concept from Citarella with dine-in services and expanded takeaway options;

• The Drug Store (features a unique bar experience alongside a cashierless vending store); and

• Momofuku’s Fuku.

“The addition of sought-after emerging brands and one-of-a-kind experiences round out our collection of leading brands in every category from luxury to fast-fashion,” said developer Related Companies retail specialist Esty Ottensoser. “It reflects our passion for creating a destination that fosters retail innovation, offering our customers and retail partners opportunities to explore new products, services and technologies.”

Developed by Related Companies and Oxford Properties Group, Hudson Yards is the largest private real estate development in the history of the U.S., with 18 million-plus sq. ft. of mixed-use development. With more than a mile of shopping and over 100 shops and restaurants, The Shops & Restaurants of Hudson Yards has about 720,000 leasable sq. ft. of vertical space and is anchored by the city’s first Neiman Marcus.