H&M expanding higher-end store banner in the U.S.

London -- Fast-fashion giant H&M doesn’t let any grass grow under its feet.



H&M is expanding its higher-end, minimalist-styled brand, COS (short for Collection of Style). The retailer plans to open four stores in the United States in 2015, starting this fall, with two new markets on tap. COS is also expanding into Canada, with stores set to open in both Montreal and Toronto later this year.



COS entered the U.S. last year with the launch of an e-commerce platform and two locations (in Los Angeles and New York City). It plans to enter a store in the Big Apple, on Fifth Avenue.



On the West Coast, COS will open in South Coast Plaza, Costa Mesa, California.



Additionally, COS will enter the city of Boston, with a store on Newbury Street. It’s also entering Texas, with a store in Houston’s River Oaks District. All the new locations will feature menswear and womenswear.



COS has a wide product range that is divided into a number of different concepts, incorporating fashion essentials, reinvented classics and modern trends for men and women.



COS has 125 stores in 26 countries in Europe, Asia, the U.S., Australia and the Middle East and currently retails online to 19 markets.