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Hispanic grocery banner to debut in new markets

Fresco y Más Hispanic is expanding its banner beyond South Florida.

The grocery chain, which is owned by Southeastern Grocers, parent company of Bi-Lo, Harveys Supermarket and Winn-Dixie, plans to open three stores, with two in Orlando and one in Tampa. Scheduled to open in April, the new locations will give the chain a total of 25 stores.

“We are confident that now is the time to introduce Fresco y Más into Central and West Florida neighborhoods and offer those customers an authentic Hispanic grocery store experience,” said Anthony Hucker, president and CEO of Southeastern Grocers, which last week filed for Chapter 11 bankruptcy protection.

The new Fresco y Más locations are designed to offer customers an authentic Hispanic grocery store that includes an improved product assortment with hundreds of new Hispanic items. The first Fresco y Más location opened in June, 2016 in Hialeah, Florida.
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