Haagen-Dazs Shoppe partners with Buxton to map out expansion strategy

Fort Worth, Texas The Haagen-Dazs Shoppe Co., Minneapolis, has formed a partnership with Buxton, a customer analytics firm, to assist with the company’s market expansion and analytics strategy.

“Our new relationship with Buxton gives Haagen-Dazs the capability to define markets where franchise development and expansion would be the most valuable for us,” said Dan Ogiba, director of franchise development for Haagen-Dazs Shops, which has more than 250 locations. “We are also focusing on our existing network of shops to understand how we can optimize those markets where we already have brand presence.”

“We are excited that Haagen-Dazs Shops chose Buxton to help with their real estate and franchising strategy,” said Charles Wetzel, president of Buxton. “We are able to give Haagen-Dazs Shops executives access to household level data, customer’s purchasing behavior and lifestyle characteristics, which will enable them to take an analytical approach to their growth and business strategies.”

As part of this alliance, Haagen-Dazs Shops joins a growing list of organizations utilizing Scout, a web-based site selection and management application developed by Buxton. Scout can be used as a pre-screening tool for real estate location decisions and a comprehensive site management system.