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Furniture retailer Lazzoni opens Manhattan flagship; plans to expand


New York -- Lazzoni, the international maker of sleek, contemporary furniture, has opened a flagship in Manhattan's SoHo neighborhood.

Highlights of the collection include beds with hidden storage compartments and sofas with easily adjustable backs that can be converted into beds. Perfect for any New York City apartment, the collection at 26 Greene Street provides maximum quality, flexibility and style at moderate prices. A launch party is slated for the 5,700-sq.-ft. space in September.

The merchandise includes sofas, bookshelves, desks and entertainment centers, most of which can be customized for individual spaces, wrapping around corners and expanding or contracting to conform to spaces of varying sizes. Lazzoni, which has 20 retail stores worldwide, also provides consultants who assess homes and map a unique furnishing plan that clients can view and modify via computer. Technology plays an integral part in the collection, as many pieces have built-in TVs, cameras, lighting, and are hard-wired into the pieces.

Lazzoni plans to expand in metropolitan cities in the United States including Miami, Chicago, Boston and Washington, D.C. The SoHo store is Lazzoni's third in the New York area, joining locations in Chelsea and Paramus, New Jersey, and positioning the company to take advantage of furniture sales that rose to a three-month high in the U.S. in May.

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