First Look: Bealls’ new store concept, Bunulu

New York -- Department store retailer Bealls Inc. has taken the wraps off its new specialty concept targeted at outdoor and youth-minded shoppers.



Called Bunulu, the new format made its debut at Coconut Point Mall in Estero, Florida. Two additional locations — at St. Johns Town Center, Jacksonville, Florida, and The Garden Mall, Palm Beach, Florida — are set to open by the end of this year.



Designed and developed by architecture and design firm Little, the 4,000-sq.-ft. space has a casual, relaxed feel and a coastal-inspired look. Water and beach images abound throughout the space, which features deep aqua resin concrete flooring, driftwood beams and walls clad in whitewashed and multi-colored wood planks that are worn and weathered. Custom surfboards enhance the mood.



The coastal experience is carried over into the fitting rooms. Each one sports oversized imagery from familiar locations around the coast of Florida.



"Bunulu is for that outdoor, youth-minded person,” Lorna Nagler, president of Bealls Department Stores, told the Tampa Bay Times. “We sell apparel and footwear but also accessories like Costa sunglasses, Garmins, GoPros and Yeti coolers.”