Fast-fashion giant’s Weekday brand to make London debut

H&M is expanding one of its lesser-known banners with two high-profile locations.



The retailer plans to open a Weekday store on Regent Street in London, and also one in Paris, according to numerous British reports. Both locations are expected to open this summer.



The brand, known for its denim offerings and minimalist basics, currently operates some 27 stores in Europe, but this will be its first in the United Kingdom and France.



Founded in 2002 in Sweden, Weekday was acquired by H&M Group in 2008. It sells men’s and women’s apparel.