Eloquii expanding into new market

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Eloquii expanding into new market

By Marianne Wilson - 09/18/2019
Digital native Eloquii is adding a new location to its growing store portfolio.

The women’s apparel retailer, which offers sizes 14-28, is set to open its first store in Atlanta, at Lenox Square, in the city’s Buckhood neighborhood, in November. It will mark the seventh physical location for the brand, which will also open a store at King of Prussia mall, in King of Prussia, Pa., later this fall.

At 2,500 sq. ft., Eloquii at Lenox Square will feature an assortment of the brand’s core collection of trend-driven pieces, including dresses, workwear, essentials, outerwear, separates, swim and special collaborations.

Additional in-store offerings will include the brand’s signature complimentary personal styling program. Shoppers can also sign up to experience one-on-one appointments, group styling sessions or stylist parties with Eloquii trend and fit experts. Customers will be offered early access to new collections, exclusive in-store events, redeemable and earnable app-based rewards programs, and free two-day shipping on all online orders placed via iPads in the store.

Additional Eloquii locations include Manhattan’s SoHo neighborhood; Fashion Centre at Pentagon City in Washington, D.C.; The Shops at North Bridge in Chicago; Twelve Oaks Mall in Detroit; The Galleria Shopping Center in Houston.

“At Eloquii, we believe in the transformational power of fashion and want to positively impact both the number and quality of fashion options available to women size 14+,” said Mariah Chase, CEO of Eloquii, which was acquired by Walmart last year. “Our Atlanta customer has been asking us for a store since we relaunched Eloquii.com over five years ago. It took us some time to put all of the pieces together, so we are beyond thrilled with the opening of our Lenox Square location.”