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Dunkin’ charts aggressive store growth in new markets

Dunkin’ is continuing to focus on growth and development efforts outside of the Northeast.

The fast-casual brand has signed store development agreements to open 50 new locations in the next few years in such key growth markets as Texas, Michigan, Kentucky, Minnesota, Wisconsin, North Carolina, Nevada, and Missouri. Overall, Dunkin plans to add 200 to 250 net new restaurants annually over the next three years in the U.S., with 90% of the locations outside the Northeast.

"As we continue our national expansion with new and existing franchisees, we are bringing our modernized design and beverage-led brand into new areas beyond the Northeast," said Grant Benson, CFE, senior VP of franchising and business development, Dunkin' Brands. "With modifications, such as our on-tap cold beverages, high-quality drive-thrus, and on-the-go mobile ordering capabilities, we plan to capitalize on the momentum we experienced in 2018 and continue providing 'great coffee, fast' for years to come."

Dunkin' noted that it offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, and universities, as well as other retail environments. In 2018, the brand opened the first iteration of its NextGen restaurant, designed to cater to the on-the-go customer, and leveraging innovative in-store technology and design elements to stay modern and relevant with guests.

With more than 12,800 restaurants in 44 countries worldwide, Dunkin’ is based in Canton, Mass., and is part of the Dunkin' Brands Group.
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