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DSW to launch new retail format under Yellow Box banner


Columbus, Ohio -- DSW Inc. is bringing women’s footwear brand Yellow Box into the retail arena. DSW’s Affiliated Business Group (ABG) division has entered into an agreement with Yellow Box Corp. to operate stores under the Yellow Box banner. The company plans to open Yellow Box stores throughout the United States, starting off with three to five store openings in 2014.

“Developing new footwear concepts is a key part of our enterprise growth strategy,” said DSW president and CEO Mike MacDonald. “ABG's partnership with Yellow Box provides a new platform to bring the Yellow Box brand experience to new and existing customers. We are excited about this new specialty footwear retail concept, which will create a new avenue of growth for both DSW Inc. and Yellow Box Corporation."

The Yellow Box brand is best known for its jeweled sandals for women and girls. In addition to sandals, the stores will also carry, flats, dress shoes, boots and exclusive products.

"We are very excited to partner with the Affiliated Business Group in the development of our new Yellow Box retail stores,” said Terry Chen, founder and president, Yellow Box. “ABG's expertise in footwear specialty retail will provide a unique consumer experience that brings our Yellow Box brand alive through branded retail stores."

DSW operates 403 stores under its own nameplate and runs another 357 shoe departments through its affiliated division.

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