Disney prototype opens at Cherry Hill Mall

Cherry Hill, N.J. -- Philadelphia-based Pennsylvania Real Estate Investment Trust (PREIT) said Friday that The Disney Store has opened at its Cherry Hill Mall in Cherry Hill, N.J., just one of 20 prototypical Disney stores to open worldwide this year.



The 4,744-sq.-ft. retailer, complete with a glittering “pixie dust” trail, magical trees and a customized skyline, is located near Macy’s Court.



The new Disney Store features an array of interactive technology, from a Disney Princess Castle with a magical mirror that allows children to be part of a special story with the wave of a wand, to the Disney Store Theater, where kids can watch animated features on a 12-ft. screen.



The store opening is part of the mall’s $200-million complete renaissance, which includes the addition of white-linen restaurants, a new parking deck, the addition of an upscale retail wing, a redesigned and relocated food court and extensive interior and exterior renovations.