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Discount fashion chain in U.S. expansion

A budget fast-fashion retailer with no online presence is expanding its U.S. portfolio.

Primark will open a location at King’s Plaza Mall in Brooklyn, New York, on Saturday, July 7. The 57,900 -sq.-ft. store will feature women’s, men’s and children’s wear items along with home goods, beauty products and gifts.

Featuring a contemporary and upbeat design, the store will feature 56 fitting rooms and 42 registers, access to free WiFi and four customer recharge seating areas. Primark, a division of Associated British Foods PLC, is known for its on-trend family fashions and extremely low prices. The chain does not sell online, saying that selling online would not be cost effective given how low its prices are.

With the opening of the Brooklyn store, Primark will have nine locations in the United States, all in the Northeast. It plans to open two additional outposts later this year, with one at Sawgrass Mills, Sunrise, Florida. The retailer, which has 352 stores throughout Europe, made its U.S. debut in 2015, in Boston.

In an interview with Reuters, AB Foods CEO George Weston said the company is “quietly encouraged” by what it is seeing so far with regards to Primark’s U.S. stores.

“We continue to learn ... but it’s still very early days,” he said.
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