Chute Gerdeman designs Skazka flagship opening in central Moscow

Moscow Columbus, Ohio-based Chute Gerdeman Retail had designed a flagship toy store that will open next month near Moscow’s historic Red Square.

The new 12,000-sq. ft. Skazka store is owned and operated by F.D. Lab, one of Russia’s largest consumer goods companies. It will blend traditional Russian style with American modernity, combining an underlying motif of Russian fairytales with elements of contemporary fun and interactivity.

Interactive elements include race cars speeding on tracks, flying helicopters and animated toys. A party room will create space for family occasions and birthday parties.

F. D. Lab Group is a Russian distributor of apparel, footwear, accessories and other mid-market consumer goods. Portfolio brands include Marc O’Polo, Tom Tailor, Warehouse and Moa.