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Checkers & Rally to use pre-screening tool for real estate location decisions


Checkers Drive-In Restaurants is employing a high-tech solution to help it expand throughout the United States.

The fast-casual chain has partnered with Buxton to identify growth opportunities for Checkers & Rally's restaurants. The company, which operates and franchises both Checkers and Rally's restaurants, currently has more than 800 locations nationwide.

Checkers & Rally's will receive a customized real estate model delivered through Buxton’s Web-based analytics platform. Utilizing the platform, Checkers & Rally's will be able to analyze potential sites, run daypart traffic reports, and create unlimited market expansion scenarios.

"Checkers & Rally's achieved our best growth in more than 15 years since Checkers and Rally's merged in 1999 and we're prepared to continue our aggressive growth," said Jennifer Durham, chief development officer of Checkers & Rally's. "We look forward to integrating the insights from Buxton's analytics into our development strategy.”

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