CBRE takes interest in experience-driven design firm

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CBRE takes interest in experience-driven design firm

By Al Urbanski - 11/20/2017
As part of its new strategic move toward helping clients thrive in an omnichannel world, CBRE has acquired a sizeable interest in Streetsense, an experience-focused design collective that strives to create places “people love to be.”

In a two-part deal, the huge commercial real estate services firm takes outright control of Streetsense’s Washington, D.C., retail brokerage business and a 50% ownership of its consumer experience operations. Seventeen Streetsense associates join CBRE’s D.C. operation, which is to be renamed CBRE/Streetsense.

“This brings us a core competency – expertise in consumer experience – that we didn’t previously have in our suite of services,” said Antony Buono, executive managing director of CBRE’s retail advisory and transaction services in the Americas. “Now we can enlist Streetsense’s proven capability to create retail experiences that resonate with customers over the long term and connect them with certain retailers, retail venues, and brands.”

Founded in 2001, Streetsense’s client list has included The Ritz-Carlton, JBG Smith, Interbake Foods, General Growth Properties, Chef Mike Isabella, and the Detroit Economic Growth Corporation.

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