CBRE releases guide to omnichannel real estate
Since the Internet was born, retailers have been striving to go omnichannel. Now it’s shopping center developers’ turn, according to a report to be released at ICSC’s RECon conference in Las Vegas.
CBRE’s “Definitive Guide to Omnichannel Real Estate” provides:
• Strategies for improving omnichannel efficiency for retailers struggling with executing the strategy profitably;
• Strategies for improving omnichannel efficiency for retailers struggling with executing the strategy profitably;
• ramifications of the rapid growth of m-commerce, the purchase of goods and services from smart phones and tablets;
• strategies for revamping retail-center tenant rosters to adapt to omnichannel commerce; and
• an analysis of the impact of returns of merchandise bought online, which come back to retailers at a greater rate than goods bought in stores.
“Online and in-store retail aren’t mutually exclusive.They’re more powerful when combined,” said Melina Cordero, CBRE’s head of research for the Americas. “Many of today’s most successful retailers are using e-commerce and their store networks in a complementary, seamless manner. But the process of weaving together online and in-store operations is a complex challenge.”
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CBRE’s “Definitive Guide to Omnichannel Real Estate” provides:
• Strategies for improving omnichannel efficiency for retailers struggling with executing the strategy profitably;
• Strategies for improving omnichannel efficiency for retailers struggling with executing the strategy profitably;
• ramifications of the rapid growth of m-commerce, the purchase of goods and services from smart phones and tablets;
• strategies for revamping retail-center tenant rosters to adapt to omnichannel commerce; and
• an analysis of the impact of returns of merchandise bought online, which come back to retailers at a greater rate than goods bought in stores.
“Online and in-store retail aren’t mutually exclusive.They’re more powerful when combined,” said Melina Cordero, CBRE’s head of research for the Americas. “Many of today’s most successful retailers are using e-commerce and their store networks in a complementary, seamless manner. But the process of weaving together online and in-store operations is a complex challenge.”
Connect with me on LinkedIn | Follow me on Twitter