CBRE hires store-within-a-store expert
CBRE has brought in a former Sears executive to help retailers monetize under-performing retail space through partnerships with outside brands.
Kevin Marschall, formerly director of strategic partnerships and licensed business at Sears, has joined CBRE as a store-within-a-store specialist in the company’s retail partnerships unit.
“The addition of Kevin’s expertise to this new sector of business will assist us in providing products and services that align similar customer profiles, yet is beyond the expertise of the host provider,” said CBRE Managing Director Bill Wright.
The business Marschall is joining, he said, capitalizes on the emerging trend of smaller merchants co-locating within larger retailers’ spaces. Decreasing capital expenses such as inventory, payroll, and operational costs in existing spaces is the lure for host retailers.
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