CBL announces new to portfolio retailer and newly created position

Chattanooga, Tenn. -- CBL & Associates Properties announced plans to add home retailer West Elm at Friendly Center in Greensboro, North Carolina, as part of a 12,700-sq.-ft. expansion project for the center. West Elm will occupy approximately 9,000 sq. ft. of the total expansion, which also includes Pieology Pizzeria and an additional soon-to-be-named retailer.



The new development will be located between Anthropologie and Whole Foods. Construction on the space is currently underway, and both West Elm and Pieology are scheduled to open fall 2016.



“We are excited to announce the expansion of Friendly Center and the addition of West Elm,” said Stephen Lebovitz, president and CEO for CBL. “West Elm will not only enhance the center by delivering a great retail name, but also demonstrates our commitment to investing in the property’s continued growth.”



West Elm’s location at Friendly Center will be the first in the CBL portfolio. Friendly Center features retailers such as Lululemon, Anthropologie and Altar’d State.



The addition of West Elm underscores CBL’s commitment to bringing high-end, new-to-market retailers to centers. To support this initiative, CBL has appointed Laura Farren to the newly created position of national director - premier accounts. In this role, Farren cultivates new partnerships with leading retailers so that CBL’s portfolio is able to continue to deliver the best in today’s retail to its customers.