Canada Goose’s new stores to feature ‘cold’ rooms

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Canada Goose’s new stores to feature ‘cold’ rooms

By Marianne Wilson - 06/15/2018
Canadian outerwear brand Canada Goose is ramping up store expansion.

The company, best known for its pricey signature goose-down jacket with fur-trimmed hood, announced the next phase of its global retail expansion with three new stores opening this fall. The openings include the brand’s fourth U.S. location, at The Mall at Short Hills, Short Hills, N.J., along with sites in Montréal, Quebec, and Vancouver, British Columbia.

The Short Hills and Montréal locations will be Canada Goose’s first locations in North America to offer a ‘cold room’ – an immersive experience where fans can test the brand’s warmest parkas in temperatures as low as -25 Celsius (-13 Fahrenheit) to find the perfect jacket for the adventure they seek.

The Montréal store will be located on Ste-Catherine Street in the heart of the city’s shopping and entertainment district. In Vancouver, the Canada Goose store will open in the CF Pacific Centre, the city’s leading luxury shopping destination.

The new locations will reflect the local aesthetics of each city, while featuring familiar Canada Goose touches such as marble polar bear sculptures from Canadian Indigenous artist, Jason Carter, as a nod to the company’s 10-year relationship with Polar Bears International.

“The experience of shopping in a Canada Goose store is both a walk through our history and an opportunity to discover how we continue to innovate for the future,” said Dani Reiss, president & CEO, Canada Goose. “Each store will weave together the brand’s authentic 60-year heritage with modern design in an Arctic-inspired environment.”

Canada Goose revealed its store expansion plans on the heels of record results for its recently completed financial year, in which its annual revenue increased 46.4% and its direct-to-consumer revenue rose 121.3%.

The company also recently announced plans to expand in Greater China, including opening stores in Beijing and Hong Kong, launching e-commerce via Alibaba Group’s Tmall platform, and establishing a regional head office in Shanghai.

Founded in 1957, Canada Goose went direct to consumers in 2014 with an e-commerce site. It opened its first freestanding stores in 2016, with flagships in Toronto and New York City. It currently operates retail stores in seven cities including London, Toronto, New York, Boston, Chicago, Calgary and Tokyo, which is operated by its distribution partner. It sells online in 12 countries.