Buxton, Experian complete strategic alliance

Las Vegas Buxton, Fort Worth, Texas, and Costa Mesa, Calif.-based Experian announced Monday at ICSC’s RECon 2009 that they have finalized their partnership and have completely integrated their technologies to expand predictive analysis to their customer base.

By merging Experian’s data, technology and modeling systems with Buxton’s market planning and customer analytics, the alliance expands the availability of strategic location intelligence services to retailers, municipalities, healthcare provider and consumer-packaged-goods companies nationwide.