British toy retailer Hamleys to open U.S. stores; JLL to facilitate rollout
Chicago -- Famed British toy retailer Hamleys is coming across the pond. The 255-year old company has retained JLL to facilitate a multiple store roll-out throughout the United States.
“Our expansion to the United States complements our international growth strategy and we look forward to sharing our unique retail experience of fun, theater and entertainment, bringing smiles to families across the United States,” said Alasdair Dunn, strategy & development director at The Hamleys Group, which currently has 49 stores across 17 countries in Europe, Asia and the Middle East.
Hamleys is most famous for its seven-story location on Regent Street in London.
Leading the JLL team on the project are senior VPs Michael Hirschfeld and Steve Ferris
“Hamleys has built a global reputation as the finest toy shop in the world,” said Hirschfeld. “When you walk into a Hamleys you’ve entered a world of wonder. The toy store inspires shoppers with opportunities for children to play, engaging store design, and expertise in service combined with amazing toy demonstrations. Now is the right time for international brand extension, as the U.S. shopper has greater discretionary income to spend on their children and is hungry for a unique experience.”
“Our expansion to the United States complements our international growth strategy and we look forward to sharing our unique retail experience of fun, theater and entertainment, bringing smiles to families across the United States,” said Alasdair Dunn, strategy & development director at The Hamleys Group, which currently has 49 stores across 17 countries in Europe, Asia and the Middle East.
Hamleys is most famous for its seven-story location on Regent Street in London.
Leading the JLL team on the project are senior VPs Michael Hirschfeld and Steve Ferris
“Hamleys has built a global reputation as the finest toy shop in the world,” said Hirschfeld. “When you walk into a Hamleys you’ve entered a world of wonder. The toy store inspires shoppers with opportunities for children to play, engaging store design, and expertise in service combined with amazing toy demonstrations. Now is the right time for international brand extension, as the U.S. shopper has greater discretionary income to spend on their children and is hungry for a unique experience.”