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Big new Victoria’s Secret flagship in the works


Another larger-than-life retail showcase is coming to the Big Apple.

Victoria’s Secret plans to open a 64,000-sq.-ft. store on the corner of Fifth Avenue and 51st Street. The space was formerly occupied by Forever 21, which moved out after just seven months of operation.

“It’s a very big deal from a brand standpoint,” Stuart Burgdoefer, CFO, L Brands, parent of Victoria’s Secret, said at the company’s annual investor conference.

The new store, which will have nearly 80 ft. of street frontage on one of the world’s most prominent retail corridors, is due to open next fall. It will feature three levels of selling space.

According to The Read Deal, L Brands signed a 16-year lease with Vornado Realty Trust for the site.

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