Bealls to launch new specialty store concept, Bunulu

New York -- Bealls Inc., the 100-year-old Florida-based department store retailer, is developing a specialty store concept, called Bunulu, which will debut by the end of 2015.



The new banner, which already has its own website, Bunulu.com, will target a younger demographic, and feature coastal-inspired active lifestyle apparel and accessories for both men and women. National brands will be featured.



"Bunulu is an Aboriginie name that means a place of water," said Lorna Nagler, president, Bealls Department Stores, in a report by the Bradenton Herald. "Our tagline for our store is Land, Water and Style."



The brand’s website describes Bunulu as the “next generation of outdoor active lifestyle brands. Personalized for the coastal lifestyle.” Based on the site’s renderings, the stores will have a casual atmosphere, with wood floors and shelving and beach décor accents.



According to the Bradenton Herald report, Bunulu will opens three to five stores in the fall. Stores will average about 4,000 sq. ft.