Asana Partners names managing director for merchandising and leasing

Charlotte, N.C. -- Asana Partners announced Robin Hilliard has joined the company as managing director, responsible for merchandising and leasing.



“Robin has honed her skills nationally in retail real estate over several decades, and her expertise is evident in the executive-level relationships she has established with a broad base of diversified retailers,” said Terry Brown, chairman & CEO of Asana Partners. “Paired with a depth of understanding of the high-growth, urban markets the company is targeting, this experience will be key in her leadership role here.”



Hilliard brings over 34 years of retail real estate experience in merchandising, leasing, site selection, asset management, and demographic analysis. Most recently, she was VP of real estate at Pure Barre. While there, she directed the national rollout of more than 260 stores with overall responsibility for expansion planning, GIS analysis, site selection, and lease negotiation.



Before joining Pure Barre, Hilliard was VP and regional director of leasing at Weingarten Realty, where she established the company’s North Carolina presence and had responsibility for the regional leasing activity, asset management, property management, development, and construction of a four million square foot portfolio.