Abercrombie & Fitch continues rollout of new store prototype

Abercrombie & Fitch Co. has brought its updated store environment to Tysons Corner Center, Tysons, Va.



The location is one of seven new concept stores the retailer will open by yearend. Abercrombie debuted the new look in February, at Polaris Fashion Mall in Columbus, Ohio. It has also opened at Lenox Square, Atlanta, Georgia, and at Somerset North, Troy, Michigan (Somerset North).



The new Abercrombie prototype was designed with the best customer experience in mind, and to encourage the discovery of the brand`s new collections. The fitting rooms are outfitted with such amenities as separate controls for light and music, as well as a phone charging dock.



Select fitting rooms comprise of two individual capsules within a larger, private suite, allowing for sharing new looks with a friend or family member, while also enjoying privacy. In other features, cash wraps are placed throughout the space, enabling a quicker and more accessible checkout experience.



Abercrombie is also updating select existing stores with a refreshed in-store design, including most recently, its location at Memorial City Mall in Houston, Texas. The updated store incorporates elements of the prototype, including the refurbished logo from 1892, the open concept layout, and the runway for customers to have better visibility to the product.