13 Applebee’s restaurants acquired
A restaurant franchisee has expanded its portfolio with a new purchase.
Apple Cal, an entity of Dallas-based SSCP Management, has acquired 13 Applebee’s Neighborhood Grill + Bar Restaurants locations in Northern California from San Jose, Calif.-based Apple Gilroy, and Apple By The Bay. Terms of the deal were not disclosed.
This brings the company’s total number of franchised Applebee’s locations to 76. Sixty-three of those locations are in Texas.
“While we have a diversified portfolio at SSCP Management, our Applebee’s restaurants are the foundation of our business and we look forward to continuing to build on the momentum we have created,” said Chris Dharod, president of SSCP Management.
SSCP’s Apple Texas Group was honored with the 2017 Marketing Innovator of the Year, and Highest Applebee’s Group Bar Sales Mix in 2017 and 2018. The group created the popular “Dollarita” campaign, which is now a regular promotion throughout the entire brand.
SSCP also owns and operates 47 Sonic Drive-In’s and the 15-unit fine dining concept Roy’s, in addition to owning and operating various shopping centers, apartment buildings and other real estate holdings. Dharod says that the company will continue to build their portfolio by seeking out acquisition opportunities.
Apple Cal, an entity of Dallas-based SSCP Management, has acquired 13 Applebee’s Neighborhood Grill + Bar Restaurants locations in Northern California from San Jose, Calif.-based Apple Gilroy, and Apple By The Bay. Terms of the deal were not disclosed.
This brings the company’s total number of franchised Applebee’s locations to 76. Sixty-three of those locations are in Texas.
“While we have a diversified portfolio at SSCP Management, our Applebee’s restaurants are the foundation of our business and we look forward to continuing to build on the momentum we have created,” said Chris Dharod, president of SSCP Management.
SSCP’s Apple Texas Group was honored with the 2017 Marketing Innovator of the Year, and Highest Applebee’s Group Bar Sales Mix in 2017 and 2018. The group created the popular “Dollarita” campaign, which is now a regular promotion throughout the entire brand.
SSCP also owns and operates 47 Sonic Drive-In’s and the 15-unit fine dining concept Roy’s, in addition to owning and operating various shopping centers, apartment buildings and other real estate holdings. Dharod says that the company will continue to build their portfolio by seeking out acquisition opportunities.