Pure Hockey exceeds 100 locations with latest acquisition
Pure Hockey is expanding its footprint in the Midwest.
The Boston-based hockey equipment, apparel and accessories chain has acquired Perani's Hockey World, a long-standing Flint, Mich.-based retailer with 22 locations across the Midwest and surrounding regions. The stores will be rebranded as Pure Hockey, bringing the company's total retail footprint to more than 110 locations across 32 states between its Pure Hockey and Pure Goalie brands.
"We are thrilled to welcome Perani's Hockey World into the Pure Hockey family," said David Nectow, CEO of Pure Hockey. "We're acquiring a business with a remarkable legacy rooted in exceptional service, strong community connections, and a genuine passion for the game. Their presence across the Midwest makes this an especially meaningful addition as we continue to grow in key markets. We look forward to building on that foundation with our expanded assortment, services, and resources."
Pure Hockey says its growth has been driven by a combination of organic expansion and strategic acquisitions, “all rooted in a commitment to serving the hockey community at every level.” It added that the addition of Perani's locations further strengthens Pure Hockey's ability to invest in local markets as the game continues to grow.
[READ MORE: Pure Hockey enters Arizona via an acquisition]
"This is an exciting day for Perani's Hockey World and our customers," said Kevin Ward, president of Perani's Hockey World, which has served customers for 50 years. "This next chapter allows us to enhance the overall in-store experience while continuing to deliver the personal service our customers know and trust. We are proud of what we've built and excited to grow under the Pure Hockey brand. There are no words that fully express our gratitude for all the support through the years.”
Founded in 1994, Pure Hockey is the official hockey equipment retailer of USA Hockey and the retail partner of the NHL/NHLPA's Learn to Play Program.
