PREIT launches e-com platform for smaller mall tenants

To help steer some revenue to its smaller local and regional mall tenants, PREIT has launched e-commerce platforms on all of its mall websites.

About 28% of the big mall owner’s tenant fall into this class, and few of them sell anything on the Web. Now many of them have put sales pages on their malls’ “Shop Local” sections.

“Our local businesses are among the enterprises hardest hit by this pandemic. Without robust digital marketing budgets, they are at a disadvantage to their national counterparts,” said PREIT CEO Joseph Coradino. “The retail ecosystem is critical to economic recovery and we wanted to be sure we took steps to support those most in need.”

PREIT claims to reach more than a million people through its mall websites.