Popshelf announces new store format, loyalty program & app
Dollar General’s Popshelf concept has refreshed its stores with a new format, and is expanding its reach with customers through a new loyalty program and customer app.
Popshelf, known for a rotating selection of products, recently updated all its stores in 21 states to its newest format. Within the new format, customers will find a refreshed layout that continues to offer multiple ways for customers to “affordably treat themselves and a joyful shopping experience” alongside additional branded cosmetics, DIY options, home décor, toys, books and specialty pet items including a dog bone bar.
Popshelf will also soon launch its update loyalty program, which is expected to debut by the end of the year. Popshelf perks will provide customers with an updated loyalty program to earn points and exclusive rewards. Available through the newly updated Popshelf app, customers will receive 10 points for each dollar spent and receive a $5 reward for every 1,000 points accumulated.
Exclusive perks will also include 15% birthday rewards and double points days. To help customers earn additional points, Popshelf is also providing 400 points when customers download the app, 400 points when customers create an account and 200 points when customers complete their profile.
The new Popshelf app, designed to “bring creativity to customers’ fingertips,” is now available in the App store for iOS and Google Play for Android. Customers can browse multiple seasonal décor ideas, find inspiration, discover crafts and more. The app also allows customers to shop online before picking up their purchase at their nearby store.
Finally, on Saturday, Oct. 19 at 10 a.m. local time, Popshelf will host a customer appreciation event across all stores. The event will include 20% off coupons and complimentary product samples to the first 50 adult customers. Additional celebrations may vary by store.
“We are excited to celebrate our appreciation event across all our stores and welcome customers to experience the numerous updates to our in-store offerings,” said Pooh Vichidvongsa, senior VP of Popshelf. “Keeping the customer at the center of all we do, we continue to provide exciting new options to increase Popshelf’s joyful and fun experience, whether customers are in the store or on-the-go. From our new customer loyalty program and the updated app to exciting changes in our store format, these updates truly reflect our ongoing commitment to adapt to our customers’ wants and needs.”
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As of Aug. 2, Dollar General operated 20,345 Dollar General, DG Market, DGX and PopShelf stores across the United States and Mi Súper Dollar General stores in Mexico.
