PizzaExpress plans U.S. debut with Florida locations
One of the U.K.’s best-known restaurant chains is expanding across the pond.
Pizza chain PizzaExpress, which operates nearly 360 locations in the U.K. and Ireland, is set to debut in the United States next year. Through a deal with franchise group Purple Square, the pizza chain plans to open its first U.S. restaurants in Florida, with the debut locations currently in the site selection process.
Founded in 1965, PizzaExpress has a growing international presence across Europe, Asia and the Middle East, operating 110 international locations in 12 markets. Expanding into the U.S. is part of the chain’s ambitious goal to reach 1,000 restaurants globally by 2030.
PizzaExpress is known for its unique, handcrafted pizza menu, but what sets the chain apart from others is its live music. The chain operates six live venues, including three in London, where stars like Ed Sheeran, Amy Winehouse, and Norah Jones have performed. With its PX Records label, the brand continues to platform musical talent worldwide. The incoming PizzaExpress locations in Florida will feature full-service live and “live light” music venues spanning a collective 2,500–3,800 sq. ft.
“To debut in the U.S., it was vital to find an experienced franchise partner who shares our passion and vision to deliver delicious pizzas while simultaneously offering a unique dining experience,” said Chris Holmes, chief development officer at PizzaExpress. “With Purple Square, we’re confident we’ve found the perfect partner to help raise the bar for pizza in the U.S. Together, we’re bringing the best of PizzaExpress to new audiences, the home of affordable everyday celebrations, where showtime meets dinnertime – whether you’re dining with family, mates or dates.”
Holmes told Chain Store Age that PizzaExpress is eying the Tampa and Orlando markets as high-priority targets for the chain’s first restaurants in the Sunshine State.
“We are working closely with our partners, Purple Square, who are experts in their field and will look at a variety of spaces to deliver on Floridians' need for excitement and a love for social, memorable dining occasions, which aligns perfectly with what PizzaExpress offers,” Holmes said.
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Purple Square operates over 245 franchise locations across 15 states, which the company says makes it an ideal partner for PizzaExpress as it expands into the U.S.
“This is a full circle moment to bring a brand I’ve loved and grown up with in London to a new market eager for an elevated pizza experience,” said Purple Square president and CEO Vik Patel, who is British. “We know this concept has the potential to resonate with U.S. consumers in a truly unique way. Walking into a PizzaExpress location is a one-of-a-kind experience, designed to welcome everyone — whether you’re bringing the kids out for a slice or soaking in the energy of live music. We’re thrilled to introduce its rich legacy, inclusive atmosphere, and affordable price points to our home state of Florida.”
