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Vera Bradley taps former OfficeMax exec to head e-commerce, omnichannel efforts


New York -- Accessories retailer Vera Bradley has named former OfficeMax executive Thomas R. Giacalone as VP e-commerce.

"Growing our e-commerce business is a critical piece of our five-year strategic plan, and we are very fortunate to have someone of Tom Giacalone's background and caliber join Vera Bradley to lead this important function," said CEO Robert Wallstrom.

Giacalone will be in charge of setting the strategic and tactical direction for and all of the digital operations associated with presenting the Vera Bradley brand on the Web. In an effort to grow Vera Bradley as an omnichannel company, he will collaborate with many partners on both the retail (direct) and wholesale (indirect) sides of the business to establish the course for the company's enhanced digital strategy.

Since 2012, Giacalone has served as VP of omnichannel strategy and e-commerce operations for OfficeMax, where he led the omnichannel customer experience and drove operational efficiencies and revenue growth. Prior to that, he held various positions of increasing responsibility in stores, merchandising, operations and e-commerce with Sears Holdings, including the post of divisional VP/general manager of multichannel management.

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