United Supermarkets parent changes name to The United Family

Lubbock, Texas -- As part of a strategic branding initiative, United Supermarkets, LLC will now be known as The United Family, reflecting its multiple store brands as well as its rich family history.



The strategic name change is part of a branding initiative to help define, articulate and document the organization’s retail portfolio, which consists of four brands: United Supermarkets, Market Street, Amigos and United Express, along with its subsidiary operations, R.C. Taylor Distributing, Praters and Llano Logistics.



“This vital step of defining, documenting and evolving our brand strategies will help ensure the entire company understands what each of our brands stands for. Our goal is to create more distinct and consistent brand identities so we stay relevant to current and future Guests,” said Monica Schierbaum, senior marketing director, The United Family.