Target pilots wellness program for associates

Minneapolis Target Corp. has launched a new employee wellness initiative designed to support the chain’s increased focus on health.

“We firmly believe that healthy team members create a more successful business and vibrant communities,” said Jodee Kozlak, Target's executive VP human resources. “We want all team members and their families to focus on prevention -- the key to access and affordability.”

Target has partnered with RedBrick Health to pilot a wellness program that includes advocates who are available to assist employees with all things related to health, including benefits and associated claims, identification of the appropriate medical care, health coaching and use of online tools to get and stay healthy.

The chain is also providing cash incentives for eligible pilot program participants who complete biometric screenings, health-assessment questionnaires, preventive-care visits and, if necessary, recommended coaching programs that are intended to help employees reach their personal health goals. Target said it is one of the first employers to pilot such an innovative program with RedBrick Health.

The retailer plans to roll out the program, now available at select locations, to additional stores throughout the year.

Target is also planning to pilot an online tool, called MD Health Evolution, as part of a comprehensive effort in 2009 to further help employees get and stay healthy. The educational tool will be free for pilot members (plus one friend) and is designed to assist them in assessing their current health, learning how to improve their fitness and nutritional habits, and tracking their progress.