Starbucks rolls out delivery service in six major cities
Starbucks Coffee Company is expanding its delivery pilot with Uber Eats in a big way.
The coffee giant is rolling out Starbucks Delivers in six additional U.S. cities, starting in San Francisco. The cities of Boston, Chicago, Los Angeles, New York and Washington, D.C., will come on board in the weeks ahead, putting Starbucks on track to reach one-quarter of U.S. company-operated stores by spring.
The expansion, in partnership with Uber Eats, follows an initial successful test in Miami that began in fall 2018. The test, also powered by Uber Eats, saw strong demand, including repeat business throughout the day and positive feedback from customers, according to Starbucks.
“We know we have untapped customer demand for Starbucks Delivers in the U.S. and starting today, we’re expanding our best-in-class experience to our customers both in and out of our stores,” said Roz Brewer, group president and COO for Starbucks. “We’re building on key learnings from past delivery pilots and by integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us.”
In addition, the company will test Starbucks Delivers in partnership with Uber Eats in Europe, starting with a limited pilot in London later this month. The trial will see a small number of company-operated stores test and learn from the experience as the company looks to scale this option to licensees. Additional global markets with delivery initiatives include India, Hong Kong, Singapore, Indonesia, Vietnam, Mexico, Colombia and Chile.
Starbucks Delivers is accessed through the Uber Eats mobile app. Customers can follow orders within the app, tracking progress and location of their Uber courier, with delivery ensured within 30 minutes. Approximately 95% of Starbucks’ core menu items are available, and customers can customize their orders. Delivery orders come with an initial $2.49 booking fee.
Starbucks Delivers was first announced in August 2018 in China through a partnership with Alibaba and on-demand food delivery service Ele.me. By the end of 2018, delivery services had expanded to 2,000 stores across 30 cities in China, while also being introduced to select stores in Tokyo and Miami.
The coffee giant is rolling out Starbucks Delivers in six additional U.S. cities, starting in San Francisco. The cities of Boston, Chicago, Los Angeles, New York and Washington, D.C., will come on board in the weeks ahead, putting Starbucks on track to reach one-quarter of U.S. company-operated stores by spring.
The expansion, in partnership with Uber Eats, follows an initial successful test in Miami that began in fall 2018. The test, also powered by Uber Eats, saw strong demand, including repeat business throughout the day and positive feedback from customers, according to Starbucks.
“We know we have untapped customer demand for Starbucks Delivers in the U.S. and starting today, we’re expanding our best-in-class experience to our customers both in and out of our stores,” said Roz Brewer, group president and COO for Starbucks. “We’re building on key learnings from past delivery pilots and by integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us.”
In addition, the company will test Starbucks Delivers in partnership with Uber Eats in Europe, starting with a limited pilot in London later this month. The trial will see a small number of company-operated stores test and learn from the experience as the company looks to scale this option to licensees. Additional global markets with delivery initiatives include India, Hong Kong, Singapore, Indonesia, Vietnam, Mexico, Colombia and Chile.
Starbucks Delivers is accessed through the Uber Eats mobile app. Customers can follow orders within the app, tracking progress and location of their Uber courier, with delivery ensured within 30 minutes. Approximately 95% of Starbucks’ core menu items are available, and customers can customize their orders. Delivery orders come with an initial $2.49 booking fee.
Starbucks Delivers was first announced in August 2018 in China through a partnership with Alibaba and on-demand food delivery service Ele.me. By the end of 2018, delivery services had expanded to 2,000 stores across 30 cities in China, while also being introduced to select stores in Tokyo and Miami.