Shopify reads need for card payment

Shopify is keeping busy these days. The cloud-based omnichannel retail platform is launching a new credit card reader that will allow U.S.-based Shopify merchants to securely accept chip and PIN, tap, and swipe credit and debit cards.



The reader will also accept contactless payment technologies like Apple Pay. The device is designed for Shopify POS, the company’s iPad and iPhone POS used by retail and pop-up stores. Shopify is currently accepting pre-orders, with card readers to ship in the fourth quarter of this year.



“We want to make it easy for our merchants to accept any type of payment,” said Guy Poirier, retail product lead at Shopify. “With our new card reader, our merchants will be able to accept all of the most popular forms of payment available on the market today.”



All U.S.-based merchants that pre-order the new card reader will be enrolled in Shopify’s liability shift protection program. The program protects against fraudulent chargebacks made using Shopify’s existing swipe credit card reader until the new card reader is received.



Shopify has been making a major push toward becoming a more convenient sales platform in recent weeks. In addition to the new credit card reader, Shopify has also entered e-commerce partnerships with Facebook and Amazon Webstore. In addition, the platform is partnering with the U.S. Postal Service to make shipping easier and more affordable, as well as running a contest for e-commerce entrepreneurs.