Sainsbury supermarket shuffles management team

London British supermarket group J Sainsbury PLC said Monday it has changed up its management team, putting current CFO Darren Shapland in charge of future developments at the company.

According to a report by the Wall Street Journal, the move is the latest in a series of management changes at U.K. supermarkets as they compete for customers amid fears that a hike in the value added tax could curb consumer spending.

Sainsbury promoted John Rogers to CFO, and current trading director Mike Coupe will become group commercial director and join the board, adding marketing to his responsibilities.

Helen Buck will take charge of the company's convenience-store operations under Shapland.

The changes take place on July 19.