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Report: Sears names online expert as new CMO


New York City -- Sears Holdings Corp has named former FreshDirect executive Monica Woo to be VP and CMO, effective Aug. 15, according to Reuters. The post has been vacant since January 2010.

Woo will be responsible for the overall marketing, brand and advertising programs for Sears, according to the report. She most recently was the chief marketing and strategy officer of online grocer FreshDirect.

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