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Report: Sears arms associates with iPads and iPod touches


New York City -- Sears has given store associates more than 5,000 Apple iPads and 11,000 iPod touches to track inventory and customer orders, Lou D’Ambrosio, CEO, Sears Holdings Corp., said in a Bloomberg report.

In the article, D’Ambrosio also took on critics who have complained that Sears has not invested enough in its stores. The chain is spending less than a quarter of the $8 per square foot that retailers typically invest to maintain stores, according to International Strategy & Investment Group, according to the report.

“Sure we want to have stores that look nice so we’re investing in fixtures, paint and new designs but store appearance in itself isn’t enough,” D’Ambrosio said. “Borders had great bathrooms but that didn’t help them because they missed the e-book revolution in their industry.”

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