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Reflexis names Infor exec as VP of sales


Dedham, Mass. - Reflexis Systems Inc. today announced the appointment of Brett Friedman as senior VP of global sales and marketing. He will be responsible for expanding the Reflexis global sales team and building upon the company’s growth.

Friedman brings 15 years of sales and marketing experience and joins Reflexis from Infor, where he had global revenue responsibility for supply chain and PLM solutions. Prior to Infor, he was senior VP of global sales at Allegro Development and has also held leadership positions at SAP and i2 Technologies.

“Brett Friedman further strengthens our executive team, all of whom have more than 25 years of experience in deploying software solutions for some of the world’s most demanding customers,” said Prashanth Palakurthi, founder and CEO of Reflexis. “He has a demonstrable track record of driving revenues in multiple industries and leading from the front.”

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