Reebok Names President of North America Unit

Canton, Mass., Reebok International said Thursday the company has named Matt O'Toole as president of Reebok North America, the brand's largest business unit.

Canton, Mass.-based Reebok said O'Toole, whose appointment becomes effective Nov. 5, is currently the president and CEO of Reebok-CCM Hockey, a wholly owned subsidiary of Reebok that is based in Montreal.

In his new role, O'Toole will be responsible for all of the region's brand operations, including marketing, product merchandising, sales, finance, operations and owned retail stores. He will continue to report directly to Paul Harrington, president and CEO of Reebok.