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Online health and beauty retailer opens virtual pop-up in Toronto


Toronto --, the largest health, baby and beauty e-commerce retailer in Canada, has opened the first QR-code “virtual store” in North America, in Toronto. The temporary space is open from April 2 to April 30.

“At our mission is to break down barriers to online shopping. We've mashed together our love of smartphones, the convenience of e-commerce and free shipping to do something no other retailer delivers,” said Ali Asaria, founder and CEO of

To participate in the virtual shopping experience, consumers begin by downloading the app, available for iPhone, Android, Blackberry or Windows Phone. Once installed, consumers can visit the virtual store -- a visual representation of the store shelves they are used to -- scan the product QR codes and check out on their phone. The process includes free delivery across Canada.

The Virtual store is located just outside the Union Station TTC Subway stop, on the corner of Front and Bay Streets in Toronto.

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