OfficeMax in mobile products and assisted sales pilot with RadioShack
Naperville, Ill. -- OfficeMax Inc. announced a strategic pilot with RadioShack Corp. whereby OfficeMax will pilot the RadioShack Mobile offering in the San Francisco market beginning in January 2012.
As part of this pilot program, RadioShack employees will offer mobile products and services, including prepaid and postpaid wireless products, accessories and service plans, as well as assist in selling OfficeMax consumer electronics products and services, in approximately 15-20 OfficeMax stores.
"We are evaluating a range of strategic retail partnership arrangements that will improve store productivity and make our stores a highly attractive destination to our customers," said Ravi Saligram , president and CEO, OfficeMax. "We are excited to bring in RadioShack's expertise in providing wireless solutions and consultative sales expertise which will complement our enhanced technology offering in our upcoming pilot."