Macy’s to offer Lids departments
New York – Macy’s has reached an agreement with Lids Sports Group to offer licensed departments called Locker Room by Lids that will sell Lids merchandise both in Macy’s stores and on the retailer’s website. Lids Sports Group will operate the departments, which will be the exclusive source of Macy’s in-store team sportswear.
Plans call for Locker Room by Lids departments to be piloted in approximately 25 Macy’s stores and on macys.com in fall 2013, and an additional 175 in-store departments rolling out in spring 2014 as part of the initial phase. Macy’s will be the exclusive U.S. department store with Locker Room by Lids locations.