Beijing, China – Chinese direct sales company JD.com Inc. is launching JD Worldwide, its new cross-border e-commerce platform that directly challenges Alibaba. JD Worldwide provides Chinese consumers with authentic imported products.
In a coup over Alibaba, JD.com is also launching of "Best of EBay Deals," a pilot program on the new platform in partnership with EBay. EBay’s channel on JD Worldwide will showcase a variety of merchandise from select EBay sellers in the U.S.
Through the JD Worldwide platform, Chinese shoppers can order goods from hundreds of brands and sellers in overseas markets including Australia, France, Germany, Japan, South Korea, New Zealand, the U.K. and the U.S.
Fully integrated with the existing JD.com platform, JD Worldwide features both direct sales and marketplace channels. It currently hosts about 450 online shops, which offer more than 150,000 SKUs of imported products from more than 1,200 brands. Customers can place orders seamlessly through JD's website and mobile applications and have purchases delivered directly to their homes or offices in China.
The platform also enables international producers and sellers to sell directly to Chinese consumers without needing to establish a legal presence in China. JD Worldwide will offer a range of support to retailers, including support on marketing to JD.com's nearly 100 million active users and access to JD.com's nationwide logistics network.
“JD.com has once again raised the standard for integrated e-commerce solutions in China with the launch of JD Worldwide, the most convenient way for Chinese consumers to purchase imported products," said Richard Liu, JD.com founder and CEO. "This new cross-border sales platform marks a major step forward in connecting Chinese consumers with international brands.”