J.C. Penney hires former Abercrombie VP as director of visual merchandising

New York -- J.C. Penney Co. has hired Brandon Tonniges, a former Abercrombie & Fitch Co. executive, as director of visual merchandising, Bloomberg reported.



Tonniges was a VP in Abercrombie’s “brand senses” division, described on the chain’s website as the “creative force” behind its store experience, according to the report.



Tonniges will report to a VP under Michael Fisher, who was named SVP visual presentation in March.