Hudson’s Bay names digital exec

Hudson's Bay Co. has appointed Dion Rooney to executive VP, HBC digital. Rooney will be responsible for leading the HBC digital business and delivering online experience across all banners.

Rooney brings more than 30 years of senior experience in the IT field. Prior to joining HBC, Rooney served as CIO of Toys “R” Us, where he was instrumental in building a global state-of-the-art omni-channel offering. He has been developing e-commerce strategies and building digital businesses for more than a decade.

Rooney joins HBC's executive leadership team and will report directly to the office of the chairman.