High-end fashion brand takes new stance on unsold, fur-based merchandise
British luxury fashion house Burberry Group is taking steps to improve its social and environmental reputation.
Burberry announced that it will stop the practice of destroying unsold products. The decision coincides with the company’s five-year responsibility plan to reduce the causes of waste across the organization, as well as within the communities it operates in. The company said it already reuses, repairs, donates or recycles unsaleable products, and plans to expand these efforts.
Burberry’s new waste practices also come on the heels of the company’s confession that it destroyed almost $40 million worth of stock last year. The practice sparked an uproar over waste in the fashion industry, according to Reuters.
Separately, the luxury fashion brand announced that it will no longer sell merchandise that features real fur, including rabbit, fox, mink and Asiatic raccoon and Angora. In addition to phasing out real fur products, the company’s Riccardo Tisci debut collection set to launch later this month will not feature real fur.
“Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success,” said Marco Gobbetti, CEO, Burberry. “We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
Burberry announced that it will stop the practice of destroying unsold products. The decision coincides with the company’s five-year responsibility plan to reduce the causes of waste across the organization, as well as within the communities it operates in. The company said it already reuses, repairs, donates or recycles unsaleable products, and plans to expand these efforts.
Burberry’s new waste practices also come on the heels of the company’s confession that it destroyed almost $40 million worth of stock last year. The practice sparked an uproar over waste in the fashion industry, according to Reuters.
Separately, the luxury fashion brand announced that it will no longer sell merchandise that features real fur, including rabbit, fox, mink and Asiatic raccoon and Angora. In addition to phasing out real fur products, the company’s Riccardo Tisci debut collection set to launch later this month will not feature real fur.
“Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success,” said Marco Gobbetti, CEO, Burberry. “We are committed to applying the same creativity to all parts of Burberry as we do to our products.”