Gordon Brothers in global repositioning

Gordon Brothers Group has a new name.



The 113 year-old, global advisory, restructuring, and investment firm said that all of its operating units will now be marketing under one name: Gordon Brothers.



Gordon Brothers works with lenders, investors, advisors, and operating companies in the retail, commercial, and industrial sectors. The core dispositions teams already carry the Gordon Brothers name, while a number of business units previously known as Gordon Brothers-AccuVal, Emerald Technology Valuations, GB Energy Partners, DJM Real Estate, and Gordon Brothers Europe will now be under the singular Gordon Brothers banner.



“In support of the ‘one firm’ business strategy, we modernized and upgraded the Gordon Brothers brand identity,” said Colleen Arons, managing director and head of marketing. “This positioning sends a signal to the market that Gordon Brothers is stronger than ever and the team is at the ready to help clients optimize, overhaul, or reinvent.”



Gordon Brothers, the largest asset appraiser in the world, operates out of 25 offices spread across four continents. International markets include Europe, with a major presence in London, and South America, where the company recently opened offices in São Paulo to assist clients in Brazil and throughout the region. The firm will continue to be headquartered in Boston.